Bachelor programme, beginning winter semester
SemMathematics / BasicsEconomicsComputer Science / ApplicationsTutorials
1
  • Analysis 1
  • Financial Mathematics
  • General Business Management
  • Accounting
  • Economics
  • Introduction to the Internet
  • Introduction to Programming
  • Advanced use of Office Software
  • Essential English
2
  • Statistics 1
  • Linear algebra
  • Investment and Finance 1
  • Cost and activity accounting 1
  • Data protection
  • Production management
  • Commercial law
  • Accounting
  • Commercial English
3
  • Statistics 2
  • Basics of Service Management
  • Marketing
  • Media Management 1
  • Project management
  • Data bases
  • System analysis
  • Cost and activity accounting 2
  • Business English
  • Introduction to academic writing
  • Communication skills
  • Seminar in focus of the programme
4
  • Logistics
  • Controlling
  • Human resources management
  • Management 1

  • Assistance at the university
  • Planning game 1
  • Controlling


Lectures at a partner university

6
  • Balances and taxes
  • ERP software
  • Process modelling


 

 

Bachelor programme, beginning winter semester
Sem
Focus Media Management
Focus Marketing
Focus Service Mangement
4
  • Media Management 2
  • Media markets
  • Seminar Media Management
  • Marketing strategy
  • Seminar Marketing
  • Markets and Service concepts 1
  • Measurement and Management of service quality
  • Seminar Service Management
6
  • Case Study
  • Cross Media Publishing
  • Case Study
  • Marketing Mix
  • Case Study
  • Markets and Service concepts 2

 

In the sixth semester, students also do an internship with a company of at least 10 weeks and submit their bachelor thesis. This thesis usually deals with a topic which the company determines during the internship.